TOURISM EXPO LAUNCHED AMID PLANS TO ATTRACT AFRICAN TOURISTS
Obadiah Lalobo of Heritage Safaris also present at the expo
By Our Reporter
KAMPALA — Slated to run for a whole three days, the Pearl of Africa Tourism Expo (POATE 2020) was yesterday officially opened, at the Speke Resort in Munyonyo.Now in its fifth year, POATE 2020 is solely here to enhance the integration of the business to consumer (B2C) and business to business (B2B) trade model. The expo whose major aim is to bring the world’s attention to Uganda is first bent on starting with the continent, Africa.
The Uganda Tourism Board (UTB), the body behind this expo confirmed that nearly 70 stakeholders had confirmed and were present at the expo. Its theme, ‘Inspiring high value engagement to promote intra-Africa travel for leisure, business and adventure’ emphasizes this agenda even more.
When he spoke, UTB chair, Hon Daudi Migereko said that the nearly 50million traveling Africans can be a potential to burst out tourism scene wide open. There is a growing population of Africans, about 50 million, who are traveling every year.
“Yes, we want to increase on the number of these people who choose to come to Uganda,” he started. “Uganda is ready to host Africa, the world and all visitors that will be attending from various parts of the continent and world over.”
When she spoke, UTB CEO, Lilly Ajarova re-echoed the Chairman. “4 out of 5 tourists travel within their region,” she started. “We are positioning Uganda as Africa’s premier destination.” Note that prior to the expo, UTB took the buyers on a tour around the country, a thing they believe would give them a better feel of what was being marketed.
The opening ceremony was graced by the Deputy Prime Minister, Moses Ali, both tourism ministers, Hon, Tom Butime and Hon. Godfrey Kiwanda, and the Ethics Minister, Fr. Simon Lokodo.